Language: The sky sport which shows a range of different sports is shown on their channel. The name of the company ‘sky sport’ is shown in the top middle of the picture. The slogan ‘an epic season on’ shows that sky sports will show epic matches and replays of the best bits on their channel. The logos of the Barclays premier league and etc. shown at the bottom of the ad persuades people to watch this channel and it also shows that this has many different sports you can watch rather than its rival BT sport.

Institution: The program usually aired at 10pm either the night of a UEFA Champions League match or a Premier League match that is aired on Sky Sports. All the leagues at the bottom are showing people that sky is dominant over all the other channels i.e. BT sports etc.

Audience: the target audience for this advert is mainly aim towards people who are like to take part in sport or fans. The age group this would be aimed at is 25-45 years of age because young people wouldn’t be able to pay monthly for the broadband box.

Representation:  The representation on this advert is all races and male – which shows people that anyone could be good at sport and can make your dreams come true.